Poetry #1

1. The commercial borrows the poem from Charles Bukowski, called "The Laughing Heart".
2. The use of the poem might be considered ironic because it says "don't let [your life] be clubbed into dank submission. Be on the watch." And yet that's exactly what the commercial is trying to do to the viewer, trying to convince the audience to by the product. 
3. After reading the summaries of a few of Bukowski's novels, I've come to the conclusion that "The Laughing Heart does reflect his reputation. Bukowski's books are about his alter ego Henry Chinaski living life with no forethought, no set plans for the future, and thus suffering for his slacking off. "The Laughing Heart" is about living life to the fullest, with no compliance to anyone or anything.  
4. I found the answer to question #1 by Googling "Levi's Go Forth Poem", and the actual poem and author came up as a result. I found the answer to #3 by researching some of Bukowski's books and reading a short summary on each of them. I linked a common theme throughout all of them, and upon rereading "The Laughing Heart", I discovered that it too had relatively the same theme.